Where Midland looks first

Your itinerary for Midland - covered every day of the week.

They’ll tell you there’s nothing to do here. We’ve spent seven years proving otherwise – live music, Rockhounds nights, new patios, and the spots only locals know.

Where Midland looks first

What's on right now

FRI · JUL 10

Champ’s Sports Bar & Grill

Momentum Bank Ballpark

FRI · JUL 10

Tall City Brewing

Momentum Bank Ballpark

FRI · JUL 10

Pachuco’s

Momentum Bank Ballpark

FRI · JUL 10

Leyenda Coffee & Tequila

Momentum Bank Ballpark

FRI · JUL 10

Wagner Noël Performing Arts Center

Momentum Bank Ballpark

FRI · JUL 10

Buffalo Jo’s

Momentum Bank Ballpark

FRI · JUL 10

Black Rifle Coffee Company

Momentum Bank Ballpark

FRI · JUL 10

Bites at the Vineyard

Momentum Bank Ballpark

Start here

Explore Midland by pillar

Eat & Drink

Brunch, BBQ, patios, and the spots locals drive across town for.

Things to Do

Day plans, date nights, and ways to fill a free Saturday.

Local Favorites

The Midland businesses we vouch for — curated and vetted.

Family & Kids

Weekend-proof fun for every age. Launching soon.

Shop Midland AF

Wear the 432.

Local-artist collabs, West Texas humor, and gift cards that always fit. Made with Midland makers.

Eat & Drink

Brunch, BBQ, patios, and the spots locals drive across town for.

Things to Do

Day plans, date nights, and ways to fill a free Saturday.

Local Favorites

The Midland businesses we vouch for — curated and vetted.

Family & Kids

Weekend-proof fun for every age. Launching soon.

Loved by You. Curated by Us.

Local Favorites

Three partners, one spotlight, so it rotates. Every visit, a different partner leads and the order below reshuffles. No partner buys the top slot; they buy membership in the program. (Watch the big card change.)

Venezia

Brunch, BBQ, patios, and the spots locals drive across town for.

Texas Sun Winery

Winery · Live Music · Downtown

MMC Half Acre

Gastropub · Patio · Craft Beer

Want your business in this rotation?

 Local Favorites is a paid partnership, limited spots per category, always labeled, never editorial-for-sale.

The Midland AF Social Club

Some nights aren’t on the calendar. They’re for members.

A membership for people who love this city out loud, real perks at real local spots, first access to MAF events, and rooms full of people worth meeting.

Be first through the door.

The Club opens soon. Founding members get the best rate we’ll ever offer, locked for life.

ZOHO FORM WILL BE THERE

Free every week

Explore Midland by pillar

One email. Everything worth doing in Midland this week — events, openings, and the occasional spot we probably shouldn’t tell you about. Join thousands of neighbors.

Free every week

Explore Midland by pillar

For Local Businesses

You love local. We love local. Let’s partner.

Limited placements per category, everything direct and tracked, and nothing that reads like an ad, because our audience can smell one.