Job description

SSA Soft is seeking for software engineer (PHP) for full-time to join our Lahore, PK office:
• Must have minimum of 4 years of Web development experience using PHP
• Having frontend & back-end development skills for Web applications
• Hands-on experience of integration with 3rd parties and surrounding systems
• Seeking an individual who’s interested to work on challenging projects
• The ideal cand.

• Assist in developing and executing digital marketing strategies to meet company goals.
• Analyze market trends and competitors to identify growth opportunities.
• Create, edit, and manage engaging content for various digital platforms, including websites, blogs, and social media.
• Collaborate with graphic designers and content creators to produce visually appealing and effective marketing materials.
• Develop and manage social media campaigns across platforms like Facebook, Twitter, LinkedIn, Instagram, and others.
• Monitor social media channels for engagement opportunities and respond to comments and messages promptly.
• Manage and optimize PPC campaigns on platforms like Google Ads and social media.
• Monitor campaign performance, analyze results, and adjust strategies to maximize ROI.
• Develop and execute email marketing campaigns, including newsletters and promotional offers.
• Segment email lists and track performance metrics to improve engagement rates.
• Track and analyze digital marketing performance using tools like Google Analytics, and prepare regular reports.
• Use data insights to refine strategies and improve campaign effectiveness.